CAHNRS > Department of Apparel, Merchandising, Design and Textiles > Yini Chen > Yini Chen

Yini Chen

  1. Assistant Professor
Email Addressyini.chen@wsu.edu
LocationJohnson Annex C15
Phone509-335-3821

Biography

Educational Background

  • PhD in Individual Interdisciplinary Doctoral Program, Washington State University
  • MS in Apparel, Merchandising, Design, and Textiles (AMDT), Washington State University
  • MA in Organizational Leadership, Gonzaga University
  • BS in Business Administration (B.B.A.), International Business, University of Technology Sydney, Australia
  • AS in Business Administration and Management, General Shanghai University, Shanghai, China

Research Interests

Omni-channel retailing, lifestyle retailing, smart retailing, social media marketing, consumer behavior, sustainability, supply chain management, and organizational leadership.

Teaching Interests

Retailing, Sourcing, Merchandise Math, Aesthetic Analysis, Consumer Behavior, Supply Chain, Sustainability, CSR, International Business, Entrepreneur, and Leadership.

Honors and Awards

  • 2nd Place of 2022 GPSA Research Expo Poster Competition
  • CAHNRS 2021 Graduate Student Leadership Award
  • Graduate Student Instructor Awardee of 2022 GPSA Excellence Awards
  • WSU 2020 President’s Award for Leadership Student

Recent Publications

  • Chi, T., Frattali, A., Liu, H., & Chen, Y. (2023). Regenerated Cellulose Fibers (RCFs) for Future Apparel Sustainability: Insights from the US Consumers. Sustainability, 15(6), 5404. (IF: 3.889)
  • Chen, Y. & Chi, T. (2022). Lifestyle fashion retailing in China: Redesigning the consumer journey. In N. Pomirleanu & B. L. John-Mariadoss (Eds.), Experiential marketing in an era of hyper-connectivity. Newcastle, UK: Cambridge Scholars Publishing.
  • Chen, Y., & Chi, T. (2021). How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of US Consumers. Sustainability, 13(16), 1-29. (IF: 3.889)
  • Ganak, J., Chen, Y., Liang, D., Liu, H., & Chi, T. (2020). Understanding US millennials’ perceived values of denim apparel recycling: insights for brands and retailers. International Journal of Sustainable Society, 12(4), 267-290.
  • Chi, T. & Chen, Y. (2019). A study of lifestyle fashion retailing in China. Marketing Intelligence & Planning, 38(1), 46-60. (IF: 4.338)

Grants/Funding

$2,000 “Future shopping lies in metaverse? Qualitative research about fashion consumers’ shopping experiences of using head-mounted display device (Oculus)” (CAHNRS Undergraduate Research Internship; 2023; PI: Chen, Y.)