The mission of the Washington State University Department of Apparel, Merchandising, Design and Textiles (AMDT) Board of Advisors is to foster closer ties between the AMDT department, its alumni and the community. The Board helps shape the vision and facilitates the achievement of AMDT strategic goals by providing the guidance and assistance the members of the Board are best qualified to provide.
Chief Operating Officer at Blacksmith International
Krista is an Apparel Executive who specializes in product creation, sourcing and manufacturing. With 25 years of experience within the international brands of Nike and Lululemon Athletica, Krista leverages her purpose-driven and opportunity-oriented strategic leadership style to drive productivity, quality results, and professional advancement of individuals. She believes in excellent brand experiences for customers, care for our planet, and contributing to strong pipeline talent for the Industry through serving on the Advisory Board for WSU-Apparel Merchandising, Design and Textiles.
Having lived and worked for nine years in Asia, close to manufacturing, Krista values true partnerships with Suppliers that result in win-win benefits and high-performance ways of working. She has found that trust within these partnerships enables innovation and new possibility.
Krista has established and implemented international fit/size programs, digital creation processes, digital access management systems, raw material strategies, color/print technical capabilities, Lean Manufacturing practices, quality manufacturing, and methodology for transitioning innovation from concept stage to full integration with mass market.
Krista holds a Design Degree from Bassist College, and textiles education from North Carolina State University.
Dana Honn (Tastet)
Network Strategy Program Director, Nike
Dana is a Supply Chain professional who has worked at Nike for 14 years, she leverages her broad supply chain
expertise to drive the supply chain strategy for North America. She is passionate about understanding the root
cause of issues and driving action-oriented solutions to improve operations today and tomorrow. Dana believes it
is crucial to keep the broader picture in mind and think end to end. She has held roles across Nike’s supply chain
supporting Global, European and North American Operations, including Technology, Fulfillment, Marketplace
Operations, Replenishment & Supply Chain Innovation. She leverages her experience with Customers, Factories,
Partners and internal experts to drive positive change across the supply chain.
Dana Honn holds a BA in Management, MIS & Decision Science from Washington State University and a Masters in
International Management from Portland State University.
VP DMM Handbags & Jewelry
Denise is a 14-year retail veteran with experience both in store execution and merchandising. Her passion is working to provide innovative experiences driven by curated merchandise for the customer. With experience in multiple categories, Denise has supported growth across many areas of Womens including Handbags, Shoes, and Apparel with the majority of her time in the Designer segment.
Denise serves as an industry advisor on both the Fashion Accessories Benefit Ball (FABB) Retail Board as well as the WSU AMDT Advisory Board.
Denise holds a BA in Apparel, Merchandising, & Textiles from Washington State University.
Dianne Jefferies Celuch
Dianne is a seasoned, innovative global business leader, with extensive and diverse executive-level experience at leading companies such as Eddie Bauer, Levi Strauss, Ann Taylor and Speedo. She has successfully expanded the profile of well-known international brands and has taken that expertise into building her own company with a co-founder.
Recognized for her diplomatic and inclusive management style, Dianne has effectively bridged cultures and cross-functional divides, finding solutions to complex business problems as a thought leader always driven by the need for results. In a previous role, Dianne led an entrepreneurial initiative within the $2 billion Ann Inc. in New York as the Senior Vice President of Product Development and Sourcing, with a critical role in launching both Ann Taylor Factory Stores and Loft Factory. She shepherded each from concept to reality, and the two quickly became the most profitable divisions in the corporation.
Following her successful six years at Ann Taylor, Dianne moved back to the west coast, joining Juicy Couture as Senior Vice President of Sourcing and Production. The experience allowed her to continue to expand her expertise in the global arena by managing retail and wholesale customers in 80 countries.
Dianne regularly shares her expertise by advising various non-profit educational and charitable organizations, as well as by mentoring up-and-coming entrepreneurs.
As Chair of the Advisory Board for Apparel, Merchandising, Design, and Textiles at Washington State University, her alma mater, she has transformed the college’s direction and structure to become a leading example of industry-relevant interaction for the school, its students and the broader community. The Board now boasts membership that includes such industry leaders as Nordstrom, Nike, R.E.I, Cotton Inc. and more.
Dianne holds a degree in Clothing and Textiles from Washington State University.
Technical Development Director, Nike
Dianne is a compassionate Apparel Leader who specializes in product creation, process, calendar and managing people. With 30 years of experience with global brands of Nike, Levi Strauss & Co, Pacific Trail & UNIONBAY Sportswear. 20 years of Nike apparel experience with Global inline product for Kids, Elite Athlete product for professional, Collegiate and Olympic sports. Recognized for expertise in developing market-right product, commercialization, manufacturing, fabric & finish-knowledge and craftsmanship. Experience traveling globally to work with material + trim vendors; cut/sew factories and liaison offices. She believes in doing the right thing for the employee, the product and the consumer. She is passionate about guiding talent from a university setting into the apparel industry.
Having worked on-site for 3 Olympic events – 2004 Athens, 2008 Beijing & 2010 Vancouver – Dianne values the technical side of obsessing craftsmanship for zero distractions for the athlete. She has found that form, function & obsessing craftsmanship are critical for the athlete* (*if you have a body you are an athlete).
Dianne has led scaling innovative product for Elite Athletes on an Olympic stage – to mass production for consumers. She is passionate about the product creation process and obsessing craft. She has established global fit + sizing standards, digital product creation processes, implemented new software tools, led category sustainability goals, established product standards & focuses on coaching and guiding individuals on career planning. A conscientious, innovative and passionate leader.
Dianne holds a Bachelor of Arts degree in AMDT from Washington State University.
GMM Apparel at Anthropologie
No bio at this time.
Apparel Design Manager
Irene Taira is an Apparel Design Manager who works at BDA to design all Orange Theory Fitness custom designed apparel products as well as guide the creative team to develop fabrics, trims & graphics that reflect the Brand persona. With over 20 years of international design experience at companies such as Eddie Bauer & Outdoor Research, her desire is to share her experiences and offer mentorship to students while serving on the Advisory Board for WSU Apparel Merchandising Design and Textiles.
Irene believes in taking risks and that the evolution as creative people have a direct impact in how design is expressed and where growth as an individual and professional is possible. She challenges her teams to try new ways to envision a season to protect the business, and express a fresh perspective for each client that would bring in newness.
Due to COVID-19 and the temporary closures of many fitness studios, Irene was recently laid off from BDA and immediately re-claimed her position by pitching a private label brand business proposal to the CEO where she was hired back.
Irene holds a Bachelor of Arts in Apparel, Merchandising, Design & Textiles from Washington State University
Fashion Design and Marketing Instructor & Freelance Designer, Puget Sound Skills Center
After earning a bachelor’s degree in Home Economics with an option in Apparel Design in 1981, Jill Price-Crawley was hired by Jay Jacobs in management training for the Southcenter store. Knowing that design was her career goal, she started as the first intern at Breezin’ Skiwear, which lead to positions at Roffe, Pacific Trail, K2 and JD Sun Valley designing Ski and Snowboard apparel, luggage and accessories. Later, at UnionBay, Jill designed Young Men’s sportwear, and outerwear, made incredible connections for a lifetime. Traveling in Asia, Europe and Canada coordinating manufacturing, collecting trends and inspirations for future lines gave her the full scope to pull all aspects of the industry together. Next stop was teaching apparel design, merchandising and marketing at Puget Sound Skills Center, where Jill reconnected and built an articulation agreement with Washington State University’s Apparel Merchandising Design and Textile department. This concept gave students the ability to earn a waiver of credits for their knowledge, and internships hours they completed at a high school level. Currently Jill is a member of the AMDT Advisory board providing input on curriculum, certification, and assisting with internship placements in businesses across the nation. For the past three years, and since retiring from education, Jill and her partner have started SWIRL VINTAGE, a line of clothing for women with a vintage touch in details, trims and design. She is also working with Butch’s Britches, a line of clothing with 100% of the proceeds given back to Washington State University for scholarships…….. Go Cougs! With such a full life, she must mention that Tim her husband, and 2 adult children, Max and Samantha, her pride and joy, have supported and encouraged her all along the way.
Senior Technical Product Manager, Amazon
From buying to machine learning, Karolina has spent the last 7 years of her career at the intersection of fashion and tech. She brings experience from Old Navy, Piperlime, Gap, ModCloth, Polyvore, and Amazon…with a few startup experiments in between. She is currently at Amazon, where she is most proud of launching the “Fashion Science Team,” a team of developers, data scientists, and fashion experts who support machine learning initiatives for Amazon Fashion.
Karolina is passionate about bringing fashion expertise and creativity to tech, and enjoys writing a blog called “The Style Brain” where she explains technical concepts with fashion metaphors.
Karolina studied Political Science and Chinese at UC Berkeley, and completed Gap Inc’s Retail Management Program.
Senior Vice President, Global Supply Chain Marketing, Cotton Incorporated
Mark Messura is the Senior Vice President for Global supply Chain Marketing at Cotton Incorporated. In this position, Mark works with retailers, brands and manufacturers in more than 20 countries to bring innovative and quality cotton products to market. He oversees the company’s supply chain marketing efforts in fashion marketing, nonwovens marketing, trade advertising, and technical education and training through the CottonWorks.com platform.
With a commitment to promoting the world’s number one natural fiber, Mark believes that his work with companies leads to higher quality cotton products that are responsibly sourced and manufactured. Mark works in the sustainability of cotton and cotton sourcing where his efforts through the international Cotton LEADS™ program reach more than 500 global partners in 28 countries.
As an active speaker and leader on global issues affecting cotton, Mark also serves as the Chairman of the International Forum for Cotton Promotion.
Mark holds a B.A. in economics from the University of Michigan and a M.A. in policy analysis from Duke University.
Technical Developer II, Global Football Apparel (soccer), Nike
Milena is an Apparel Developer who works on product creation and development in Global Football Apparel (soccer) for Nike. Milena has helped drive all sides of the soccer apparel business through retail style development, curated athlete collections from the names of Christiano Ronaldo and Neymar Jr, Team sports development of semi-professional collegiate athletes and soccer kit developments for professional federation and club Nike sponsored organizations. She has worked on many aspects of apparel development through fit, graphic development, 3D proto-typing across many silhouettes, such as men’s, women’s, youth, little kids and infants while at Nike. Milena is excited to bring her expertise from the industry and help bring her perspective to the students by serving on the Advisory Board.
Milena has lived in Portland since graduating from WSU’s AMDT program 3 years ago. She has learned to value many key components since working at Nike, all of which have played a key role in her success. These values being the importance of building relationships with over sea partners and suppliers, ability to adapting to change, and the important role that technology has and will continue to drive the future of apparel development.
Milena holds an Apparel Merchandising Design in Textiles Bachelor’s degree with a focus on Apparel Design and minor in Merchandising from Washington State University.
Director of Social Responsibility, Columbia Sportswear
Peter Haney is the Directory of Social Responsibility for Columbia Sportswear Company. In this role he drives strategic direction, program improvement and stakeholder engagement for Columbia’s Social Responsibility program. In his twenty years in the apparel industry, Peter’s passion has been improving how products are brought to market, while at the same time focusing on the use of sustainable materials and implementing responsible sourcing practices. This passion is the common thread throughout the many roles he has held in the apparel supply chain including those in planning, supplier management, product development, sourcing/costing, and corporate responsibility. Peter has experience in both small and large companies including Pendleton Woolen Mills, Nike Inc, and Columbia Sportswear Company.
Peter most recently served as a member of the Advisory Board of the Sustainability Working Group of the Outdoor Industry Association. He holds a Bachelor’s Degree in Political Science from the University of San Francisco and a Master’s Degree in International Economic Policy from American University.
EVP and CMO, Nordstrom
No bio at this time.
Theresa C. Mercado
VP of Product Development for Hot Topic Inc. (Hot Topic, Box Lunch & Her Universe)
Theresa Mercado partners with the cross functional teams at Hot Topic, Box Lunch and Her Universe and leads a team that designs, creates and delivers exclusive items for both licensed and fashion apparel. Theresa has worked in apparel and supply chain for over 25 years and has travelled the world many times over finding the right partners to produce amazing items. In her current role, Theresa has been able to merge her experience in fashion with her love of all things pop culture and is a true geek at heart!
Over the course of her career, Theresa has been in leadership positions at Fortune 500 companies like WalMart and Gap Inc. She has helped start-up companies like Old Navy (launching the adults/baby and dog lines!) and worked at millennial-led ecommerce / disruptor businesses like Nasty Gal and Loot Crate and has consulted for emerging businesses like theblacktux.com and crypttv.com.
Theresa appreciates the fact that this industry is one of the few that continually supports diversity in the workplace and in particular, women in key leadership roles.