Hye-Young Kim
Assistant Professor
Research Interests
- Dynamics of Retail Competition
- Emotional Loyalty
- Experiential E-tailing
- Mass Market Luxury Merchandising
Teaching Interests
- Fashion Forecasting
- Retail Promotion
- Consumer Behavior
- E-Commerce
Recent Accomplishments
- Kim, H-Y., Kim, Y-K., Jolly, L., & Fairhurst, A. (in press). Satisfied Customers’ Love toward Retailers: A Cross-Product Exploration. Advances in Consumer Research.
- Kim, H-Y., Jolly, L., & Kim, Y-K. (in press). Future forces transforming apparel retailing in the U.S.: An environmental scanning approach. Clothing & Textiles Research Journal.
- Kim, H-Y., & Kim, Y-K. (2007). Enriching the customer experience: Implications for e-marketers. Journal of Value Chain Management, 1(1/2), 45-62.
- Kim, H-Y., & Kim, Y-K. (2005). Escapism, consumer lock-in, attitude, and purchase: An illustration from an online shopping context. Journal of Shopping Center Research, 12(2), 109-120.
Educational Background
- Ph.D., Retail and Consumer Sciences, University of Tennessee
- M.S., Merchandising, University of North Texas
- B.S., Education, Hong-Ik University, Korea
Department of AMDT
Washington State University
214 Kruegel Hall
Pullman, WA 99164-2020
(509) 335-1226
hyekim@wsu.edu
Heading using the h3tag
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.