Jihyeong Son

Assistant Professor

Educational Background

Ph.D. Emphasis on Consumer behavior, Apparel Merchandising, and Design
Iowa State University, Ames, Iowa

M.S. Emphasis on Retail Merchandising, Apparel Study
University of Minnesota, Twin-cities, Minnesota

B.A., Journalism and Mass Communication
B.S., Clothing and Textiles
Hanyang University, Seoul, Korea

Research Interests
  • Consumers’ interpersonal communication
  • Social capital creation and social network analysis
  • Omni-channel retailing
  • Small business
  • Visual consumer culture
Teaching Interests
  • Consumer Behavior
  • Omin-Channel Retailing
  • Fashion Forecasting
  • Fashion Journalism
  • Marketing and International Marketing
  • Brand Management and Promotion
  • Small Business and Entrepreneurship
SELECTED PUPLICATIONS & PRESENTATIONS
Selected Publications

Lee, J., Son, J., &Settle, Q. (2015) Importance of exploratory writing in students learning.  International Journal of Fashion Design, Technology and Education. DOI: 10.1080/17543266.2015.1099167

Freeman, C., Son, J. & McRoberts, L. (2015). Comparison of novice and expert evaluations of apparel design illustrations using the consensual assessment technique. International Journal of Fashion Design, Technology and Education. Retrieved from http://www.tandfonline.com/doi/pdf/10.1080/17543266.2015.1018960#.VQdGTfnF8rA.

Fiore, A. M., Niehm, L., Hurst, J., Son, J., Sadachar, A., Russell, D. W., Swenson, D., & Seeger, C. (2015) Will They Stay or Will They Go? Community Features Important in Migration Decisions of Recent University Graduates. Economic Development Quarterly. 29(1), 23-37.

Manchiraju, S., & Son, J. (2014) Materialistic (and unhappy?) adult now, economically deprived child then: How are felt economic deprivation, materialism, and well-being related? Journal of Business and Management Research, 5, 125-127.

Fiore, A. M., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2013). Entrepreneurial Marketing: Scale validation with small, independently-owned businesses. Journal of Marketing Development and Competitiveness, 7(4), 63-86

Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. (2012). Consumer adoption of online collaborative customer co-design. Journal of Research in Interactive Marketing, 6(3), 180-197.

Selected Abstracts Published in Proceedings

Son, J., & Lee, Y. (2015, November). Effects of Fast Fashion Brands’ Sustainability Practices on Brand Equity Formation. Paper presented at the annual meeting of the International Textile and Apparel Association, Santa Fe, New Mexico.

Son, J., & Damhorst, M. L. (2014, October). Consumers’ uses of and gratifications through online brand communities and brand loyalty behavioral consequences. Paper presented at the annual meeting of the International Textile and Apparel Association, Charlotte, North Carolina.

Niehm, L., Hurst, J., Son, J., Sadachar, A., & Fiore, A. M. (2014, January). Where the rubber meets the road: Small business operators’ innovative marketing strategies and their relationship to financial success. Paper presented at the annual meeting of the United States Association of Small Business and Entrepreneurship, Fort Worth, Texas.

Hurst, J., Son, J., Niehm, L., Sadachar, A., & Fiore, A. M. (2013, October). The impact of Entrepreneurial management on business success of small retail firms. Paper presented at the annual meeting of the International Textile and Apparel Association, New Orleans, Louisiana.

Manchiraju, S., & Son, J. Materialistic (and unhappy?) adult now, economically deprived child then: How are felt economic deprivation, materialism, and well-being related? (2013, May) Paper presented at the annual meeting of the Association for Psychological Science, Washington, DC.

Niehm, L., Hurst, J., Son, J., & Sadachar, A., & Fiore, A. M. (2013, March). Profiling the innovative marketing strategies of successful small businesses in the retail and hospitality industries. Paper presented at the annual meeting of American Collegiate Retailing Association, Nashville, Tennessee.

Niehm, L., Hurst, J., Son, J., Sadachar, A., & Fiore, A. M. (2013, January). Entrepreneurial marketing: Scale development and validation in the small firm context. Paper presented at the annual meeting of the United States Association of Small Business and Entrepreneurship, San Francisco, California.

Son, J., & Damhorst, M. L. (2012, November). Celebrity influence on men’s clothing and consumption. Paper presented at the annual meeting of the International Textile and Apparel Association, Waikiki, Hawaii.

Lee, J., Son, J., & Damhorst, M. L. (2012, November). Consuming American culture: Investigating cultural meanings of American fashion in Japan. Paper presented at the annual meeting of the International Textile and Apparel Association, Waikiki, Hawaii.

Niehm, L. S., Frazier, B., Stoel, L., & Son, J. (2012, November). Doing the right thing: The role of community norms in rural consumers’ perceptions of local retailers. Paper presented at the annual meeting of the international Textile and Apparel Association, Waikiki, Hawaii.

Son, J., & Damhorst, M. L. (2011, November). Off-stage celebrity photo influence on consumers’ clothing and consumption. Paper presented at the annual meeting of the International Textile and Apparel Association, Philadelphia, Pennsylvania.

Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. (2011, November). Consumer adoption of online collaborative co-design. (Nominated for ITAA Paper of Distinction Award, Merchandising Visual Promotion). Paper presented at the annual meeting of the International Textile and Apparel Association, Philadelphia, Pennsylvania.

Fiore, A. M., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2011, November). Entrepreneurial marketing strategies, brand distinctiveness, and the impact on small business success.

Paper presented at the annual meeting of the International Textile and Apparel Association, Philadelphia, Pennsylvania.

Son, J., & Johnson, K. K. P. (2009, October). Deterrence and Avoidance of Risky Appearance Management Behaviors. Paper presented at the International Textile and Apparel Association Annual Conference in Washington, IL.

Son, J., & Cho, H. J. (2009, June). Apparel consumers’ participation in a brand’s virtual community. Paper presented at the American Collegiate Retail Association Annual Meeting in Las Vegas, NV.

Grants

Son, J., Niehm, L., Russell, D., & Lee, J. (2013-2014). Enhancing rural business sustainability through social media: Needs assessment and development of a business assistance workshop. Helen Lebaron Hilton Fund, Human Sciences Extension and Outreach Program from Iowa State University. Lead PI and author of proposal.

Awards and Scholarships

Graduate Research Excellent Award, Spring 2015
Iowa State University

Print & Grace Powers Hudson Scholarship in Human Sciences, Spring 2012
Iowa State University

Nominated for ITAA Paper of Distinction Award, Merchandising Visual Promotion (2011)
Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. (2011, November). Consumer adoption of online collaborative co-design. Paper presented at the annual meeting of the international Textile and Apparel Association, Philadelphia, Pennsylvania.

Damaris Pease Family & Consumer Science Fellowship, Spring 2010
Iowa State University

Jihyeong-staff-page

Department of AMDT
Washington State University
Pullman, WA 99164-2020
(509) 335-1651
jihyeong.son@wsu.edu