Joan L. Ellis

Associate Professor and Chair

Educational Background

PhD. – Organizational Development – Colorado State University
MS – Design and Merchandising – Colorado State University
BS – Merchandising – Colorado State University

Research Interests
  • Assessing customer value through pricing models and revealed preference willingness to pay (WTP) methodologies.
  • Identifying strategies that manage risk, capture price premiums throughout the supply chain, and enhance profitability.
  • Experiential teaching methodologies and skills transfer.
 Teaching Interests
  • Organizational Leadership
  • Merchandising Analytics and Decision Making.
  • Advanced Leadership Skills Through Experiential Learning.
Recent Publications
  • Skuza, N., McCracken, V. & Ellis, J. (2015). Compensation fees and willingness to pay: A field experiment on organic apples.  International Journal of Food and Agricultural Economics, 3(3).  1-13.
  • Li, Ming & Ellis, J.L. (2014) Consumers’ willingness to pay using an experimental auction methodology: Applications to brand equity. International Journal of Consumer Studies, 38(4). P. 435-440.
  • Skuza, N., McCracken, V.A., Ellis, J.L., & Granatstein, D.M. (2013). An in-store assessment of consumers’ willingness-to-pay for organic apples: does size matter?. Acta Horticulturae. 1001, 403-409.
  • Ellis, J.L., McCracken, V.A., & Skuza, N. (2012). Insights into willingness to pay for organic cotton apparel.Journal of Fashion Marketing and Management, 16(3), 290-305.

 

Books and Chapters in Books
  • Kotsiopulos, A., Ellis-Anderson, J.L., & Kang, J. (2008). Merchandising Mathematics. (Revised 1st Ed.). New York: Fairchild.

 

Recent Funding
  • Ellis, J. (2012). “Course Development and Delivery Ready” Assistantship Program. College of Agricultural, Human and Natural Resource Sciences. Washington State University, $28,000.
  • Ellis, J.L. & Leonas, K.K. (2012). Cotton Awareness Seminar Series @ WSU, 2013. Cotton Incorporated, $26,543.
  • Kean, R., Ellis, J.L., & Eckman, M. (2012). Preparing 21st Century Students for Success. Fairchild Books, $1,500.
  • Ellis, J., Black, C. & Leonas, K. (2011). Cotton Awareness Day @ WSU. Cotton Incorporated, $21,747.
  • McCracken,V., & Ellis, J. (2009). Which Way Forward in a Niche Market: The Consumers’ Willingness to Pay for Organic and Functional Food in Washington State (Approved for a second year of funding). Agricultural Research Center, Washington State University, $7,500.
  • Johnson, H., McCracken, V., & Ellis, J. (2008). Which Way Forward in a Niche Market: The Consumers’ Willingness to Pay for Organic and Functional Food in Washington State Agricultural Research Center, Washington State University, $60,279.

Joan L. Ellis

Department of AMDT
Washington State University
Pullman, WA 99164-2020

(509) 335-8399
joana@wsu.edu