Joan L. Ellis
Associate Professor
Research Interests
- Use of data mining and decision making methodologies and their applications. Doctoral dissertation compared the use of simultaneous multiple regression and artificial neural networking as predictive models in determining successful graduate students at a large western university. Has focused her research in the use of these technologies to aid in decision-making within the retail arena. Primarily interested in researching the use of data mining tools and their impact on decision-making at the corporate level. Also, accurately applying these tools to short term decision-making processes allowing management more time for long term strategic planning. Also interested in better understanding consumer purchase behavior through data mining analysis.
- In cooperation with Retail Technologies International, developed a curriculum incorporating the use of data mining technology into the classroom. The objective was to improve students understanding of merchandising mathematics by combining existing state of the art technology and actual data from retail spaces. This curriculum is currently in use by over 100 universities and colleges nationwide and provides an opportunity for students to learn with authentic examples.
- Has presented at the American Educational Research Association and the International Textile and Apparel Association Annual Meeting and is an active member of ITAA.
Teaching Interests
- Technological Applications in the Apparel Merchandising and Retail Sector
- Strategies in Merchandise Buying and Planning
- Merchandising Negotiation and Decision Making
- Research Methods
Educational Background
- Ph.D., Education and Human Resource Studies, Colorado State University
- M.A., Merchandising, Colorado State University
- B.S., Merchandising, Colorado State University
Department of AMDT
Washington State University
208 Kruegel Hall
Pullman, WA 99164-2020
(509) 335-8399
joana@wsu.edu
Course Links
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