Jihyeong Son Profile

Photograph of faculty Jihyeong Son

Department of AMDT
Washington State University
Pullman, WA 99164-2020

(509) 335-1651
jihyeong.son@wsu.edu

Assistant Professor

Educational Background

Ph.D. Emphasis on Consumer behavior, Apparel Merchandising, and Design, Iowa State University, Ames, Iowa.
M.S. Emphasis on Retail Merchandising, Apparel Study, University of Minnesota, Twin-cities, Minnesota.
B.A., Journalism and Mass Communication, Hanyang University, Seoul, Korea.
B.S., Clothing and Textiles, Hanyang University, Seoul, Korea.

 

Research Interests

  • Social interactions among consumers.
  • Consumer responses to visual culture in social media as related to marketing and management.
  • Consumers’ interpersonal communication.
  • Social capital creation and social network analysis.
  • Omni-channel retailing.
  • Small business.
  • Visual consumer culture.

 

Teaching Interests

  • Implementation of consumer behavior and visual culture in Omni-channel retailing environments.
  • Fashion Forecasting.
  • Consumer Behavior in Fashion.
  • Strategy Planning and Decision Making.
  • Social Networking and Omnichannel Retailing.
  • Theory and Methods of Culture, Gender and Dress.

 

Honors and Awards 

  • 2015, “Graduate Research Excellent Award”, Iowa State University.
  • 2012, “Print & Grace Powers Hudson Scholarship”, Human Sciences, Iowa State University.
  • 2011, Nominated for “ITAA Paper of Distinction Award, Merchandising Visual Promotion”, Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. (2011, November). Consumer adoption of online collaborative co-design. Paper presented at the annual meeting of the international Textile and Apparel Association, Philadelphia, Pennsylvania.
  • 2010, “Damaris Pease Family & Consumer Science Fellowship”, Iowa State University.

 

Recent Publications 

  • Cho, E., & Son, J. (2019). The effect of social connectedness on consumer adoption of social commerce in apparel. Fashion & Textiles. https://doi.org/10.1186/s40691-019-0171-7.
  • Son, J., Niehm, L., Lee, J., & Russell, D. W. (2019). Assessing the social media use and needs of small rural retailers: Implications for extension program support. Journal of Extension. 57(2). Retrived from https://www.joe.org/joe/2019april/rb2.php.
  • Son, J., Sun, J., & Lee. J. (2019). Interactive learning through social media for large size classes in clothing and textile curriculum. International Journal of Fashion Design, Technology and Education, 12(2), 129-139. https://doi.org/10.1080/17543266.2018.1534002.
  • Son, J., Sun, J., & Hughes, A.S. (2017). Millennials’ Online Apparel Purchase decisions through Social Interaction. Fashion, Industry and Education15(1), 44-58.
  • Lee, J., & Son, J. (2017) Consuming American culture: Investigating cultural meanings of American fashion in Japanese social media. International Review of Retail, Distribution and Consumer Research. 27(2), 207-223.
  • Son, J., & Johnson, K. K. P. (2016) Identifying factors associated with deterrence of Risky Appearance Management Behaviours. International Journal of Fashion Design, Technology and Education. DOI: 10.1080/17543266.2016.1253793.
  • Lee, J., Son, J., & Settle, Q. (2016) Exploratory writing in student learning.  International Journal of Fashion Design, Technology and Education. 9(1), 9-15. DOI: 10.1080/17543266.2015.1099167.
  • Freeman, C., Son, J. & McRoberts, L. (2015). Comparison of novice and expert evaluations of apparel design illustrations using the consensual assessment technique. International Journal of Fashion Design, Technology and Education. Retrieved fromhttp://www.tandfonline.com/doi/pdf/10.1080/17543266.2015.1018960#.VQdGTfnF8rA.
  • Fiore, A. M., Niehm, L., Hurst, J., Son, J., Sadachar, A., Russell, D. W., Swenson, D., & Seeger, C. (2015) Will They Stay or Will They Go? Community Features Important in Migration Decisions of Recent University Graduates. Economic Development Quarterly. 29(1), 23-37.
  • Manchiraju, S., & Son, J. (2014) Materialistic (and unhappy?) adult now, economically deprived child then: How are felt economic deprivation, materialism, and well-being related? Journal of Business and Management Research, 5, 125-127.
  • Fiore, A. M., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2013). Entrepreneurial Marketing: Scale validation with small, independently-owned businesses. Journal of Marketing Development and Competitiveness, 7(4), 63-86.
  • Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. (2012). Consumer adoption of online collaborative customer co-design. Journal of Research in Interactive Marketing, 6(3), 180-197.

 

Abstracts Published in Proceedings

  • Son. J., & Nam, C. (2019, October). Emotion or information:  What makes consumers communicate about sustainable apparel products in social media? Paper presented at the annual meeting of the International Textile and Apparel Association, Las Vegas, Nevada.
  • Son. J., & Nam, C. (2019, July). Understanding the effects of emotion on ‘liking behavior’ in social media and its role in shaping sustainable apparel consumption. Paper presented at the annual meeting of the Global Fashion Marketing Conference, Paris, France.
  • Nam, C., Son, J., & Yu, J. (2018, November). The impact of body satisfaction on fitness apparel online shopping according to culture. Paper presented at the annual meeting of the International Textile and Apparel Association, Cleveland, Ohio.
  • Nam, C., Son, J., & Yu, J. (2018, November). Effect of Social Capital on Attitude toward fitness apparel in online shopping. Paper presented at the annual meeting of the International Textile and Apparel Association, Cleveland, Ohio.
  • Cho, E., Son, J., & Fiore, A. M. (2017, November). Influence of Social Connectedness on Apparel Purchases through Social Commerce. Paper presented at the annual meeting of the International Textile and Apparel Association, St. Petersburg, Florida.
  • DePhillips, A., & Son, J. (2017, November). Millennials’ Fashion Consumption: Who Are Fashion Opinion Leaders in Social Media? Paper presented at the annual meeting of the International Textile and Apparel Association, St. Petersburg, Florida.
  • Son, J., Sun, J., & Chi, T. (2017, July). Renaissance of micro-fashion entrepreneurs in social commerce: Integrating social capital theory and innovation diffusion theory. Paper presented at the annual meeting of Global Fashion Marketing Conference, Vienna, Austria.
  • Son, J., & Niehm, L. (2017, March). Assessing the social media needs of small rural businesses: Implications for business sustainability. Paper presented at the annual meeting of American Collegiate Retailing Association, Minneapolis, Minnesota.
  • Son, J., Sun, J., & Hughes, A.S. (2017, March). Study on Millennials’ Online Apparel Consumption through Social Interaction. Paper presented at the annual meeting of American Collegiate Retailing Association, Minneapolis, Minnesota.

 

Grants/Funding

  • 2019-2020, Digital transformation in Fashion: Experiential Learning Impact of Industry Project-based Learning. Undergraduate Education Curriculum Grant. Washington State University, (PI).
  • 2018-2020, Enhancing food system sustainability through effective social media uses by small-scale food and farm businesses. CAHNRS Emerging Research Issues for Washington, Agricultural 2018 Internal competitive Grant Program from Washington State University, (PI).
  • 2017-2018, What “like” means in social media? Understanding the inherent complexity of millennials’ social interaction in social media and its role in their cotton product purchase decision-making. Funded by Cotton Incorporated, (PI).
  • 2018, Go Cotton and Share Cotton: A Multi-State Project to Increase Cotton Sustainability Awareness in College Education. 2018 Cotton in the Curriculum Program, Funded by Cotton Incorporated, (Co-PI).
  • 2013-2014, Enhancing rural business sustainability through social media: Needs assessment and development of a business assistance workshop. Funded by Helen Lebaron Hilton Fund, Human Sciences Extension and Outreach Program from Iowa State University, (PI).